Anytime you’re writing or speaking, take some time to establish a clear, strategic vision. Have a clear idea in your head of where you’re going, and why. With that, here are some ideas to help you get to that clear vision:
To get this kind of strategic clarity, we first need to step back and ask some important questions. What do we want for the time, money, and perhaps other resources we're committing? In other words, what is the objective? Now, go one step further and articulate that objective in terms of reader or audience response. Write down what they will do if you successfully use your communication skills on them.
Next, write down why they would do what you're asking of them. It's one thing to have objectives, and it's quite another to serve readers' objectives as well as your own. You need to make your audience or readers aware of WIIFT – What’s In It For Them.
All of this takes work, and it will vary according to the importance of your project. But no matter its size, you know how little value you’ll realize if you jump in and write or speak without forethought.
Consider the case of the publisher who published two newsletters. The first went ahead quickly, with little strategic planning. Instead, the publisher was concerned with matters like color, typefaces, and so on. That was a mistake; the newsletter died after perhaps six or eight issues, and accomplished little.
Before starting the second newsletter, the publisher carefully worked through all the strategic issues. In fact, he started on the newsletter project in May and didn't publish the first issue until September. He didn't work full time at it, but still a lot of hours went into clarifying the strategy.
After five years, the second newsletter was still going strong, and delivering results.
In summary, your communication project has a greater chance of success if you take time up front to identify and articulate your objectives, as well as the desired reader response.
US $8.00
How I Used The Fresh Papaya (PawPaw):
The fruit was to be consumed ‘As is’ because we always have a small plate of fruit everyday around 5 pm.
I planned on adding a teaspoon of seeds into my Yogurt at lunchtime.
The ‘Coleslaw’ I would add to any Salad (even in a sandwich) as it’s summertime in Oz and we are eating a lot of Salads. Don’t know what I am going to do in the Winter though? If you have any ideas please add them as a comment so everyone can benefit.
I had also planned on five serves per day because I thought it would be better to ‘Drip Feed’ it into me, as my wife thinks I am a ‘Drip’ sometimes anyway – so that should fit.
Now… Continue reading Prostate Cancer Diary - My Papaya Recipe
Monday 6th Feb 2012: My Prostate Cancer Diary.
So here is the problem. I have dismissed Surgery completly and that leads me to Radio Therapy as the only available conventional medical alternative.
My Oncologist want me to have Hormone Treatment to:
- a: Slow the Growth of the Cancer cells by (basically) chemically castrating me. Ouch!
- b: Shrink the Prostate down to a smaller target for his magic Death Ray.
I didn’t want to do that with Hormone treatment, but can appreciate why he wants to do that.
So I’m looking into all types of Natural and Alternative medications.
The best I have come up with is PawPaw (Papaya) as there have been quite a few studies with very promising reasults, PLUS it has been… Continue reading Prostate Cancer Diary - My Natural Alternative
Prostate Treatments and Me.
Long time coming since my last post – but I have been kinda busy…. Tests – tests and more tests 
So this is the latest:
My Urologist sent me to the Radio Oncologist because I decided I do NOT want surgery. Apparently I can’t have Brachyatherapy (my original choice) because my Gleason Score is 8 – too high, so External Beam Therapy is the only option, even though they only found cancer cells in ONE of the TEN Biopsies they took.
HOWEVER: (I am discovering LOTS of ‘Howevers’), the Oncologist wants me to have Hormone Treatment first to bring my enlarged prostate down in size.
An ‘Average’ prostate is about 40mm – about the size of a small Plum -… Continue reading My Personal Prostate Cancer Treatment Options