David Foard - Writer and Publisher » Copywriting

John Carlton Copywriting

David — Sun, 26 Jul 2009 18:05:26 +0000

In the height of the economic recession, it isn't any wonder that thousands of people are becoming jobless every week. This makes finding work even tougher for those who had already lost their jobs, and for those who didn’t have jobs to begin with. Many say that starting up your own business is a good option, because at least you become your own boss. Being able to market your business and find customers is easier with a copywriting course by John Carlton. John Carlton, one of the world's most successful copywriters provides business people with a step- by-step guide to successful marketing results in no time. His best-selling guide, “Kick Ass Copywriting Secrets of A Marketing Rebel” is

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5 Simple, Yet Effective Copywriting Tips

David — Tue, 21 Jul 2009 16:08:15 +0000

Here are five simple, yet relevant tips to help you write more persuasive copy. Number One: Your copy should relate well to your reader and speak their language. Always write 'to' your reader and not 'at' them. The best copy will relate to your prospective market... understand their fears, problems and desires. Number Two: Get your readers' attention right now! It doesn't matter if your writing a promotional email or a sales letter, you have a short period of time to convince your readers' to keep reading. Highlighting your product's or service's benefits are important. You need to focus their attention on the headlines and subject lines if you want to captivate your readers Continue reading 5 Simple, Yet Effective Copywriting Tips

The Simple Writing System for Simple Copywriting

David — Sun, 19 Jul 2009 12:10:45 +0000

Copywriting can be mind boggling.You might be able to string words together and have excellent grammar, but your copywriting can still stink. The Simple Writing System by John Carlton teaches writers and marketers alike the powerful art of copywriting. First, we'll discuss copywriting. What exactly is it, and what's with all the hype? Simply put, copywriting is a powerful tool that is essential for the success of any business. This is because it is what persuades prospects and clients to take notice, consider and eventually end up making purchases. Copywriting involves using words as persuaders to promote a cause, idea or product. These can be in different media forms, but one of the most popular forms is long copy, which usually come in the form of

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