There are plenty of internet gurus that will tell you the best form of advertising is through ezine ads. You may also have heard that Google AdWords and other pay per click search engines are one of the best advertising methods. When it comes to advertising your site, Please Login or Register to see this special Members Only link. and submission beats ezine ads and Google AdWords anytime.

The advantage of article submission is trust. Suppose you subscribe to an ezine in the form of an email newsletter. OK you've just sat down at the computer, favourite drink in hand, about to check your email. There in your inbox is an email from a favorite ezine that you love to read.

Opening the newsletter, you find a sponsors ad along with a couple of ezine ads and two great looking Please Login or Register to see this special Members Only link.. While drinking your coffee, an interesting looking article grabs your attention. You read the article, and you were right. It's a fantastic, well written article.

Underneath the article the author places his biography and a link to his website. You find that there is a link to a free report by the author containing relevant information on the article's topic. Then you notice that right below that there's a sponsor's link in an ezine ad. The sponsor's link is for a different web site, but it also offers a free report about the same topic.

Now you might click both links. But if you could only click one, which would you choose: the one by the author of the great article you just read or the one in the ezine ad?

If you would click on the one from the author of the article you just read, you're not alone. The majority of people would, wouldn't they?

Now lets assume your surfing the internet. You do a Google search on a topic you're interested in, and you follow a link to a great article with some excellent advice on the topic. Again, there is a link to the author's web site and a link to a free report with more information on the topic. Right beside it are five Google AdWords ads on the same topic. As luck would have it, they are also each offering a free report on the same topic.

You are more than likely to click on the author's link underneath the article, though, aren't you?

Article Marketing is far better than ezine and google ads because it allows you to gain trust and create a relationship between you and your reader. You are obviously the expert. When all's said and done, the article was written by you. And there is no way a directory or ezine publisher would publish the article if they thought you didn't know what you were talking about, right?

A long time ago i used to make appointments and sell to people in their homes. I learned that one of the first things you need to do is the "warm up. You've just entered someone's home, they don't know who you are as a person, and they know you're going to be trying to get money from them before you leave.

If you don't establish rapport quickly, it's difficult to overcome people's natural sales resistance. In direct sales in the home, you do that by talking a little with people before you begin your sales presentation. They get to know you as a person, and their resistance is lowered.

Most people can't do sales because they remain the "enemy," the horrible sales person who wants to sell them something. Now let's be honest with ourselves here, most people hate a sales person!

But imagine if you could warm up to people easily - and not just one or two people, but thousands of people. Instead of trying to sell them something, Imagine if you could educate them to solve their problems which would be of more benefit to them. And isn't that completely different?

Submitting articles enables you to do this, and on a massive scale. If you submit many articles to article submission sites and article directories, many will be published on web sites and in ezines around the Internet. People will read your articles and warm up to you. Solve their problems and they'll want more.

With Google AdWords it is very difficult to achieve that. You don't have long to attract visitors and keep them, maybe a few lines and about 10 seconds on average to grab their attention and get them to click. It's also hard to achieve that with ezine ads. The problem with solo ezine ads is that everyone knows they are advertisements.

Article submission is the secret. Writing and submitting articles is relatively easy. Just write very helpful articles on your topic and link to your web site. A solid reputation and trust can be built through article writing and submission. There is no doubt that trust is gained through your article submission. And through article submission you will get visitors to your web site that already like you, value your advice, and want to know more about what you can do to help them.

As it is that's a great benefit, but it gets a lot better than that. Using an article submission service will keep the cost down, but you can do it yourself for free. It is very unlikely you could ever get traffic from ezine and google ads that listen to you and have the same trust as they receive from an article submission.

And that is why Please Login or Register to see this special Members Only link. and submission is far better than ezine ads and google adwords.