A Clear Strategic Vision for Your Writing or Speaking

March 19th, 2010

Anytime you’re writing or speaking, take some time to establish a clear, strategic vision. Have a clear idea in your head of where you’re going, and why. With that, here are some ideas to help you get to that clear vision: To get this kind of strategic clarity, we first need to step back and ask some important questions. What do we want for the time, money, and perhaps other resources we’re committing? In other words, what is the objective? Now, go one step further and articulate that objective in terms of reader or audience response. Write down what they will do if you successfully use your communication skills on them. Next, write down why they would do what you’re asking of them. It’s one thing… Continue reading A Clear Strategic Vision for Your Writing or Speaking

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